One of my favorite parts of the Nordstrom Anniversary Sale every year is stocking up on beauty. It’s one of the only times I can save on the high-end products I already use and love, so I always take advantage of it. Instead of paying full price throughout the year, I can grab my favorites during the sale and save a little money in the process.
Another reason I love shopping beauty during the sale is all of the incredible value sets. It’s such an easy way to stock up on products I know I’ll use anyway while saving money. I grab the Living Proof Dry Shampoo set every year because it lasts me for months and costs way less than buying each can separately.
Everything you’ll find below has my full stamp of approval. These aren’t random products I picked because they’re on sale—they’re products I’ve genuinely been using for months (and many for years), plus a few newer purchases I grabbed during this year’s sale that I’ve been absolutely loving. If it made this list, it’s because I truly use it, love it, and would happily repurchase it.
I've been using this for years and it's hands-down one of my holy grail beauty products. My natural lashes are SO much longer, healthier and stronger because of it. It rarely goes on sale, so I always stock up during the Anniversary Sale—especially when it's 50% off!
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I first started using Oribe in 2014 and never looked back. If you've ever wanted to try Oribe, this is the set to get. The Gold Lust line leaves my hair feeling so soft, healthy and luxurious, and the scent is absolutely incredible. It's definitely a splurge, which is exactly why I wait for the sale to grab it.
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This has been my go-to lip balm for months now, and I literally have one with me at all times. I love the applicator, it feels so luxe, the formula is incredibly hydrating, and it’s never sticky. It honestly ruins you for every other lip treatment because this one is just that good. During the sale, you can get two for $39, which is such a good deal since I’ll be buying these on repeat anyway.
We have a few Puras in different rooms in our house and they make ALL the difference in the overall mood + feel of the house! As soon as someone walks into our home they always comment on how amazing it smells. Capri Blue Volcano is one of those scents that instantly makes your house feel fresh and clean. I love having these in my Pura diffusers year-round, so I always grab extras while they're included in a bundle.
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Such a simple swap that actually makes a big difference. These towels help cut down on drying time while being so much gentler on your hair than a regular bath towel. Less frizz, less breakage, and they stay securely wrapped while I'm doing my skincare or makeup!
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This is one of the beauty deals I buy every single year. It's been my go-to dry shampoo for years now, because it actually cleans your hair instead of just masking oil, and it leaves zero white residue. I love that I can stock up for months while saving money with the duo.
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These are my secret weapon before events, photoshoots or whenever I wake up looking tired. They’re cooling, instantly de-puff my under eyes, and help with dark circles and signs of fatigue. They give immediate results, but I’ve also noticed long-term improvements with consistent use. These are a splurge but IMO but all other eye masks to shame!
These are easily one of my favorite lip products I've tried this year. They're so hydrating, never feel sticky, and give your lips the prettiest glossy finish with just the right amount of color. At around $40 each, they're definitely a luxury purchase, which is why I love this set so much. During the Anniversary Sale, you get two full-size shades for just $53! They're both the most beautiful nude-pink shades that look flattering on just about every skin tone, and I know I'll use every last drop of both.
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This has been on my wishlist for the longest time, so I feel like it’s a sign now that it’s on sale! Red light therapy has been shown to help support a healthier scalp, encourage hair growth, and improve hair thickness over time. I also love how easy this one is to use. Just throw on the hat while you’re answering emails, or walking around the house. It’s completely hands-free, which makes it so much easier to stay consistent.
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Libre has been one of my signature fragrances for years. It's feminine, warm and sophisticated without being overpowering, and I get compliments every single time I wear it. The gift set is such a good value compared to buying the full-size fragrance alone.
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I’ve been dying to try Le Labo fragrances after hearing so many amazing things about them, and this set did not disappoint. You get five different scents in the perfect travel-size bottles, so it’s such a fun way to figure out your favorite before committing to a full-size fragrance. Honestly, every single one smells incredible. I’ve worn different ones to my sister’s baby shower, a date night, and a birthday party, and at every single event someone asked what I was wearing because they smelled so good. This is probably my favorite purchase from the sale this year!
One of the easiest ways to reapply sunscreen throughout the day without ruining your makeup. It gives your skin the prettiest glowy finish, never feels heavy, and makes staying protected so much more convenient. I always have this with me at the pool or beach to reapply SPF + give my skin a fresh glow!
shop nowIf you’re trying to decide what to prioritize during the Nordstrom Anniversary Sale, I genuinely think beauty is one of the smartest places to spend your budget. These are products I already buy and use year-round, so getting them at a discount is a no-brainer. Plus, many of these value sets won’t be available again until next year’s sale.
Whether you’re restocking your everyday favorites, trying a product that’s been on your wishlist, or treating yourself to a little beauty refresh, you really can’t go wrong with any of these picks. Every single product on this list has earned a spot in my routine, and I wouldn’t recommend it if I didn’t truly love it.
Happy shopping! I hope you find a few new favorites—and don’t forget to grab them before they sell out because the best beauty deals always seem to go first!
Tap on any product below to shop!
xo Lauren
